Did you know? According to Top Performance in Sales Prospecting research, it takes an average of 8 touches to get an initial consultation (or other conversion) with a new prospect.
But just as important as the amount of touches you make is the content in which you are sharing. Nobody wants to be “sold”. That’s why it’s better to focus on teaching prospects instead of selling them.
Educational content works!
Emailing and calling your leads multiple times per week to try and tell them about your latest discounts or promotions is a sure way to accomplish two things.
- Getting your number blocked forever.
- Getting your email address marked as spam.
On the other hand, if you’re sharing information that your leads may find helpful, such as simple health tips or educational eBooks, they are not only more likely to engage with your content, but also reach out to you directly to learn about potential solutions. Take this very eBook as an example.
Tip #1: Funnels really do work
A marketing funnel is a model that shows the way a potential customer goes from becoming aware of your brand to purchasing a good or service.
Creating your own funnel isn’t as difficult as you think.
See outline below:
- Think of one specific treatment you believe most people will benefit from.
- Use a free app like Canva to create an educational eBook about the treatment.
- Enable the eBook for download on your website and social media channels and require a email address for access.
- Craft 8 emails specific to the treatment mentioned in the eBook that will be distributed to everyone that downloads it.
- Automate these emails with a CRM like MPX.
Don’t have enough time to get this done?
MPX has professional, done-for-you marketing funnels complete with eBooks, dedicated landing pages, and follow-up emails that you can launch with, literally, the click of a button!
Tip #2: Be patient & don’t give up!
In our previous blog post, which focuses on how to strengthen patient relationships, we highlight the importance of reaching out to them at least once per month. Well the same practice applies to prospective patients too! Just remember to send them helpful information and not salsey messages.
Running low on time? MPX can handle this for you.
Generating new patient leads is important, but making sure those leads convert into patients is just as vital.
Did you know that it usually takes 7 ‘touches’ to convert a prospect into a patient?
Our multi-channel follow-up campaigns allow you to automate the necessary messages your soon-to-be patients need in order to commit to your services.
Once leads are generated from the Landing Pages we have created for you, they will be enrolled in the lead-generating nurturing SMS and email campaigns that will continue to educate them on their own so that you can focus more of your time on treating your patients.