Have you noticed that some, or most, of the emails that you send to your patients/leads end up in their spam folders?
Frustrating right?
Do you know what’s triggering spam?
Chances are, it’s due to one of the reasons listed below.
Permissions Issues
The #1 rule of email marketing is to get permission to email first. Never buy a list of email addresses, or you risk violating the CAN-SPAM Act and may be subject to penalties of up to $16,000.
To get permission, you’ll need an opt-in form on your site that makes it perfectly clear that your visitors are subscribing to your email list.
Keywords
Some spam filters are triggered by specific words in the subject line or the body of the email. Some spam trigger words are:
- Amazing
- Cancel at any time
- Check or money order
- Click here
- Congratulations
- Dear friend
- For only ($)
- Free or toll-free
- Great offer
- Guarantee
- Increase sales
- Order now
- Promise you
- Risk-free
- Special promotion
- This is not spam
- Winner
Physical Address
You legally must include your physical address. That can be your current street address, a post office box that has been registered with the U.S. Postal Service, or a private mailbox registered with a commercial mail receiving agency established under Postal Service regulations.
Are you tired of worrying about these kinds of things?
Would you be interested in learning about one CRM system that would take care of all of these issues for you? If so, we recommend you watch the video below to learn more about how we can do just that!