A recent study showed an average national patient growth rate of 45%, but a patient churn rate of 48%. That means healthcare providers are losing patients at a faster rate than they are keeping them.
Research by Frederick Reichheld on various consumer industries shows that increasing patient retention rates by just five percent can boost profits by as much as 85 percent!
Here are two simple tips you can implement to establish better patient relationships.
Tip #1: Stay in touch with your patients
Building strong relationships with your patients takes time and effort. And it doesn’t end after you’ve successfully treated them. That’s actually where it really begins.
We recommend that you reach out to each patient at least once per month. Let them know you care about them by sharing helpful health tips, checking in on their results and, this is a big one, wishing them a happy birthday!
The more often you reach out to your patients, the more they’ll remember about how you helped them in the past, which will not only keep them coming back over the years, but also increase referral rates.
Tip #2: Emails & texts are your friends
Calling all of your patients each month is not feasible, but emailing them or even sending them automated texts is extremely efficient!
3 reasons on why you should send retention emails
- Staying in touch with customers will improve their experience – and your reputation.
- It costs 5x as much to attract a new patients than to keep an existing one. And despite competition from social media, email marketing to existing patients is still the most cost-effective strategy out there.
- A strong customer retention strategy gives you more opportunities to cross-sell and upsell other services. You can increase the revenue potential from each patient with carefully targeted retention emails.
Here are 5 great patient email ideas
- Send Welcome Emails
- Announce Exclusive Holiday Promotions
- Send Friendly Reminders
- Ask For Reviews
- Schedule Re-Engagement Messages
Running low on time? GetMPX can handle this for you!
Every practice wants to continuously treat their patients and offer new solutions to them as the years progress. But calling them or sending your patients individual emails every couple of months is time consuming, and always leaves a few opportunities falling through the cracks.
MPX will take this off your hands and automatically text and email your patients with the unique information you want to share with them. Whether you want to follow-up with them every quarter or even once a month – our system will take care of these tasks for you! You won’t even need to write the emails! Our curated emails include professional and engaging copy, graphics and more.