As an OB/GYN, you’re used to being the expert. But when it comes to marketing your practice, you may feel a little out of your element. It’s no secret that the medical field is competitive. In order to attract and retain patients, it’s important to have a solid marketing strategy in place. However, marketing for an OB/GYN practice comes with its own set of challenges and considerations.
Never fear! We’re here to help with a few simple do’s and don’ts of marketing your OB/GYN practice. Keep these in mind, and you’ll be on your way to attracting new patients in no time.
Do focus on your unique selling proposition.
What makes your OB/GYN practice different from all the others? Whether it’s your convenient location, cutting-edge technology, or personal touch, make sure you highlight what sets you apart from the competition. Patients are looking for a reason to choose you over another doctor, so give them one!
Don’t be afraid to get personal.
Your potential patients want to know that they can trust you—and one of the best ways to build that trust is by sharing a little bit about yourself. When you write blog posts or create social media content, try to infuse a little bit of personality. This will let patients know that there’s a real person behind your brand—and that can make all the difference.
Do use patient testimonials.
There’s no better way to show off the quality of your care than by letting your patients do it for you. Make sure to include some glowing reviews and testimonials on your website and social media accounts. This will go a long way in convincing new patients that you’re the right doctor for them.
Don’t forget about SEO.
You may not be an expert in search engine optimization—but that doesn’t mean you can afford to ignore it. Make sure to do your research and implement some basic SEO strategies on your website and blog. This will help ensure that potential patients are able to find you when they search for an OB/GYN in their area.
Marketing your OB/GYN practice doesn’t have to be difficult. Just keep these simple tips in mind! By focusing on what makes you unique, getting personal with potential patients, and utilizing positive reviews, you can attract new patients in no time. And don’t forget about SEO! It may seem daunting, but there are plenty of resources out there to help you get started. Like us!